Company: KBC
Country: Belgium
Type: Onsite
Employment: Full-time
Description: Are you ready to convert data into impact? Do you want to work in an environment where innovation, digitalization and customer experience are central? Our digital sales teams are responsible for the digital and lead-driven sales of our banking and insurance products, and for sales in our Housing & Mobility Ecosystems (solar panels, public transport tickets, etc.). Each of our 8 digital sales teams has a clearly defined scope with ambitious KPIs. As a Data Marketer, you translate your data insights into targeted marketing actions and campaigns within the team. You ensure segmentation, targeting and automation of customer journeys. You work closely with performance marketers, AI specialists and business leads. Together you will build a data-driven marketing strategy that really makes a difference for our customers. As a Data Marketer, you are the link between data analysis and marketing creativity. You work with tools such as Adobe Campaign, Jupyter Notebooks and QlikSense to take KBC's digital marketing to the next level. Your insight into the customer journeys of our customers and how to use marketing automation in a meaningful way will help you ensure a personal customer experience.
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