Director, Direct-To-Consumer Ecommerce Hydro Flask

United States | Sept. 26, 2026

Report as Closed

Company: Helen of Troy

Country: United States

Type: Onsite

Employment: Full-time

Description: ## Director, Direct - To - Consumer Ecommerce — Hydro Flask (Bend, OR, Hybrid) Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life — in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. Position: Director, Direct - To - Consumer Ecommerce Hydro Flask. Department: Marketing for HF. Work Location: Bend, OR, Hybrid (work 3 days onsite). At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. You will drive and manage Ecommerce and digital marketing strategies and execution for hydroflask.com. Develop and scale the Direct-to - Consumer Ecommerce business to an industry leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand. Lead an empowered, collaborative team that embodies our values and culture at Helen of Troy and be a brand champion for Hydro Flask with a consumer-centric approach. In partnership with North America brand-level objectives and business planning you will set short- and mid-term objectives and goals for DTC e. Commerce, develop marketing plans and fiscal year calendars, and lead daily, weekly, and monthly traffic, conversion, and sales forecasting, as well as performance reporting (dashboard metrics and analytics) tied to the annual budget. You will provide DTC P&L leadership to maximize profitability, including budget management, allocation, and department spend vs. Finance forecast. You will collaborate across product and sales teams on optimization and market expansion of DTC offerings, including early launches and exclusive products, and leverage My. Hydro personalization strategy to acquire new consumers and grow market share. You will own, maintain, and optimize Hydro. Flask.com; lead digital property design, development, tech stack enhancements, and continuous UX/UI improvements across mobile and desktop in partnership with IT. Provide leadership for digital performance marketing strategy, guidelines, and planning; drive profitable traffic via paid channels, SEO, and email/SMS while guiding cohesive acquisition and retention strategies. Partner with leadership to define resource planning, vendor selection, and staffing/external resource needs, and work with the Hydro Flask brand marketing team to develop best-in-class creative with a DTC focus. You will also partner with demand planning and operations to ensure inventory availability (warehouse and website) and manage warehouse SLAs and special services (i.e., My. Hydro and engraving). Identify efficiencies while finding ways to surprise and delight customers; stay aligned with marketplace shipping trends and customer expectations. Partner with the VP of Customer Service and IT to define and execute customer support and digital service strategies; maintain clear communication with the CS team regarding promotions, sales, and MAP breaks to ensure optimal site functionality and content to deliver consumer service excellence. Support all new product introductions and catalog expansions. Manage and develop direct reports through performance discussions, 1:1s, delegation, and career development planning. Exhibit and foster best practices in time management, communication, and cross-functional collaboration. Continually build new processes and improve existing ones and celebrate and recognize team members on a regular basis. Skills and technical capabilities we expect: - Excellent oral and written communication skills. - Strong knowledge of technical requirements and best practices across e. Commerce, fulfillment, and consumer support. - Knowledge of digital creative best practices. - Proficient in analytics and data interpretation; ability to clearly communicate insights (web analytics, business analytics, database insights, etc.). - Strong SEO and website architecture expertise. - Strong performance marketing background with the ability to drive profitable traffic across multiple channels. - Experience identifying and implementing tools and strategies to optimize user experience and improve website performance (e.g., usability, A/B testing). - Proficient with e. Commerce platforms, systems, and technologies (Magento, tag management, Google Analytics, feed management, Oracle ERP, product reviews, etc.). - Proficient with digital marketing platforms, vendors, and measurement; proven track record of managing agencies and external partners. - Advanced proficiency in Microsoft Office Suite. Minimum Qualifications: Bachelor’s degree. 8+ years of direct-to-consumer e. Commerce and digital marketing experience, including 5+ years in management role. 5+ years of experience working with premium consumer goods, home goods, or sporting goods industries. Authorized to work in the United States on a full-time basis. Preferred Qualifications: Experience working with a brand with both wholesale and direct-to-consumer revenue. Benefits include Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Helen of Troy welcomes people as diverse as our brands. If you're eager to share new ideas and try new things, we want to hear from you. Helen of Troy is an Equal Opportunity/Affirmative Action Employer and will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. --- _This job was found on [bandana.com](https://www.bandana.com/?utm_source=jd_attribution&utm_medium=repost)_

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